Trade shows provide an incredible platform to promote your brand, drive sales and introduce customers and buyers to new products and services. If you’re keen to attract attention and turn heads, investing in promotional giveaways is a great idea. Here are some top tips to help you choose the best items for your business.
Factors to consider when selecting trade show giveaways
1. The location of the trade show
The location of the trade show is important when choosing which promotional items to hand out to visitors and buyers. Think about what people will want and which kinds of items would be most useful and appealing. If you’re going to Mart of Miami, for example, trade show giveaways like branded beach bags, caps, visors or water bottles are a fantastic idea in Miami.
Buyers who are visiting a trade show don’t want to be lugging heavy items around or carrying bulky products in their luggage. Investing in lightweight, portable, foldable giveaways will benefit you and your stall visitors.
3. Your target market
When you set up your stand, you should always bear your ideal customer in mind. From the look of your stall to the price points and the way you present products, everything should appeal to your target buyer. When choosing giveaways, think about the types of products that will be most attractive to the people you’re most keen to sell to.
People love a bargain! If you’re shopping for giveaways, look for items that represent value for money and make buyers feel like they’re walking away with something useful or an item with wow factor.
5. Brand relevance
The products you give away at a trade show should be relevant to your brand and your ideal customer. If you sell sportswear, for example, consider buying branded drawstring gym bags, caps, sweatbands and water bottles.
Giveaways can attract attention at trade shows and get people talking. Take these tips on board to create a buzz and put your brand on the map.